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The important thing to realize in all of this is that an SEO reseller program is only as valuable as the results that the customer will realize later on. Since you are basically only an Seo reseller program middleman in this whole deal, you will not actually have a hand in ensuring the quality of the SEO services after the fact. That would be the role of the SEO services provider from whom these SEO services come from in the first place. Of course this doesn't mean that you are not obliged to provide quality SEO services to your customers. The only change is that you'll have a different role to play in the process.