You have a passion for search optimization
Reality sometimes might be different from the biased view of the owner and it takes a professional to discern between them and maintain a normative view. Are the customers using other keywords than you thought of to search for the site or similar products? Spellings sometimes are different, have all of them been incorporated? Any SEO campaign requires these thoughts to be put in to be a success. There are numerous initiatives and many more companies that deal with Seo campaign management. Such companies help in a professional way and normative way to determine who your visitors are and more importantly why they do not turn into clients. Maybe the problem lies in surfers visiting the site for hardly a few seconds.